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Conjoint Analysis: A Marketing Tool by shashank_u is a document available to read on EtoBox.

What is Conjoint Analysis: A Marketing Tool about?

Conjoint analysis is a tool that allows market researchers to determine the relative importance of product attributes to consumers. It presents consumers with combinations of attributes and asks them to rate or rank them. This is more effective than asking about attributes in isolation. By analyzing the ratings or rankings, researchers can determine the utility or value that consumers associate with different levels of each attribute. This allows companies to understand which attributes are most important a

Author

shashank_u

Language

EN