About this document
Consumer Behavior in Jewellery Purchases by Raj Rao is a document available to read on EtoBox.
This document analyzes performance appraisal practices at Divya Jewellers and studies differences in consumer behavior when purchasing branded versus non-branded jewelry. It also examines consumer behavior related to Shuddhi Jewels, a joint venture between MMTC and Gitanjali Group.
- Author
- Raj Rao
- Language
- EN