About this document
Impact of Viral Marketing on Brand Recall by jana26 is a document available to read on EtoBox.
The document presents results from correlations analyses between brand recall/recognition and the source respondents knew about an online bookstore. There were significant positive correlations between both brand recall (r=.770) and brand recognition (r=.868) with the source respondents knew the bookstore from, supporting the alternative hypotheses that viral marketing influences brand recall and recognition. Chi-square tests also found significant associations between the variables.
- Author
- jana26
- Language
- EN