About this document
Unintended Effects of Mobility Campaigns by Sayani Mandal is a document available to read on EtoBox.
This document discusses potential unintended consequences of behavioral change campaigns in transportation. It begins by noting the growing use of "soft policy measures" that aim to influence individual mobility choices through incentives and marketing. While studies show these campaigns can effectively change behavior, the author argues more attention needs to be paid to possible unintended effects. Specifically, the document examines the concepts of "futility, perversity, and jeopardy" - ways intervention
- Author
- Sayani Mandal
- Language
- EN