About this document
Ethical Marketing Practices Overview by Aman Kidues is a document available to read on EtoBox.
The document discusses the evolution and significance of ethical marketing practices, tracing its roots from ancient philosophical discussions to contemporary concerns in business ethics. It emphasizes the importance of ethical behavior in marketing for building consumer trust and enhancing business reputation, particularly in small enterprises. The research aims to assess the factors influencing ethical marketing practices, focusing on product, price, place, and promotion aspects within small businesses in
- Author
- Aman Kidues
- Language
- EN