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What is Determinants For Profitability of E-Commerce Operations of Companies in The Communication Sector in Nairobi County, Kenya about?

This study examines the impact of e-commerce on the profitability of companies in the communication sector in Nairobi, Kenya. Findings indicate that e-commerce enhances turnover and customer acquisition, leading to increased profitability, with a focus on online presence and sales being crucial. The research advocates for the adoption of advanced internet infrastructure to support e-commerce growth and competitiveness.

Author

wanjirupatience93

Language

EN