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Comprehensive Guide to Marketing Concepts by drlov_20037767 is a document available to read on EtoBox.

What is Comprehensive Guide to Marketing Concepts about?

This document provides an introduction and overview of key concepts in marketing. It discusses definitions of marketing, the scope of marketing activities, core concepts like customer needs and market segmentation. It also outlines the marketing mix of product, price, place and promotion, and how companies must manage these elements based on their understanding of customers. Finally, it introduces the concept of a holistic marketing approach that considers all stakeholders and a broader perspective.

Author

drlov_20037767

Language

EN