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Tata Motors started in 1954 in a joint venture with Daimler-Benz and is now a leader in multiple automotive segments in India. It launched its first SUV, the Tata Sierra, in 1991 and its first passenger car, the Tata Indica, in 1988. Over the years, Tata Motors has expanded globally through strategic acquisitions such as Jaguar Land Rover in 2008. The company employs both cost leadership and differentiation strategies - launching affordable cars like the Tata Nano while also producing luxury brands. This al

Author

Itishree Pattanaik

Language

EN