About this document
Marketing Management Frameworks and Strategies by Gourav Sihariya is a document available to read on EtoBox.
The document provides an overview of key marketing concepts including orientations, the marketing mix (4Ps), frameworks for analysis, and strategies. It discusses marketing definitions, focusing on satisfying customer needs and wants through exchange. Various frameworks are introduced for analyzing customers, companies, competitors, collaborators, and context in developing strategies.
- Author
- Gourav Sihariya
- Language
- EN