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Vodafone by Aman Jain is a document available to read on EtoBox.

Vodafone completed its acquisition of Hutchison Essar in May 2007 and formally renamed the company Vodafone Essar in July 2007. This marked one of the largest brand transitions ever undertaken in India. Vodafone launched a massive nationwide rebranding campaign costing Rs. 2.5 billion to transition the popular Hutch brand to Vodafone. The campaign kept Hutch

Author

Aman Jain

Language

EN