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International Marketing Management Syllabus by nspatil008 is a document available to read on EtoBox.

This document provides the syllabus and workplan for an international marketing management course. The course is designed to provide students with an understanding of international marketing operations and strategies. It will cover topics such as market entry modes, standardization versus adaptation approaches, cross-cultural consumer behavior, and integrated marketing communications across cultures. Students will apply concepts through case studies, exercises, and a team project. The course involves pre-re

Author

nspatil008

Language

EN