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What is Sales Management and Forecasting Overview about?

The document discusses sales management and sales forecasting. It defines sales management as the planning, direction, and control of personal selling activities including recruiting, selecting, training, assigning, supervising, compensating, and motivating the sales force. The objectives of sales management are to maintain effective communications, develop an effective distribution network, and make various marketing decisions. Sales forecasting estimates future sales under a given marketing program and he

Author

shana1

Language

EN