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Indrayani, R., & Pardiyono, R. (2020) by Alberto Espinoza (karaoke for you) is a document available to read on EtoBox.

What is Indrayani, R., & Pardiyono, R. (2020) about?

This study investigates the impact of Customer Relationship Management (CRM) and service quality on student loyalty in private higher education institutions in Bandung, Indonesia. The research concludes that both CRM and service quality significantly influence student loyalty, with a notable correlation coefficient of 51.1%. The findings suggest that maintaining strong relationships with students through effective CRM and high-quality service is crucial for the sustainability of private universities.

Author

Alberto Espinoza (karaoke for you)

Language

EN