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What is Cultural Adaptation and Automated Systems in E-Commerce Copywriting: Optimizing Conversion Rates in The Indonesian Market about?

This study investigates the effectiveness of copywriting strategies in enhancing sales conversion rates on Indonesian e-commerce platforms, emphasizing the role of automated copywriting systems and interactive features. Findings indicate that well-crafted copy significantly influences consumer behavior, with a focus on quality over mixed attributes leading to better outcomes for small and medium-sized enterprises. The research aims to provide insights for businesses to optimize their marketing strategies in

Author

ab0004882

Language

EN