About this document
Xàm 9 by Le Dinh Thi Le is a document available to read on EtoBox.
This essay examines the evolving role of marketing in the digital age, highlighting the tension between value creation and value extraction. While digital marketing enhances personalization and customer engagement, it also raises ethical concerns related to data exploitation and power asymmetries in platform capitalism. The document calls for a critical understanding of modern marketing that balances its dual nature and emphasizes the need for ethical practices and regulatory frameworks.
- Author
- Le Dinh Thi Le
- Language
- EN