About this document

Multichannel Marketing Performance Insights by spotmefy2 is a document available to read on EtoBox.

The 2023 Gartner Multichannel Marketing Survey found that most digital marketing leaders struggle to measure the effectiveness of multichannel marketing. The survey suggests taking a holistic approach across channels and focusing on 3-4 key metric types. Organizations that used this approach were more likely to exceed their marketing objectives. The survey recommends simplifying metrics to clearly connect to business goals, limiting metric types to a maximum of four, and building consensus on metrics over s

Author

spotmefy2

Language

EN