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What is Paving The Way Towards Circular Consumption - Exploring Consumer Acceptance of Refurbished Mobile Phones in The Dutch Market about?

This study explores consumer acceptance of refurbished mobile phones in the Dutch market, highlighting the factors that influence this acceptance. It finds that a lack of awareness and misunderstanding of refurbishment processes lead to low consideration of refurbished products among consumers, who often perceive them as risky compared to new products. The research provides practical guidelines for designers and marketers to improve consumer perceptions and increase acceptance of refurbished products.

Author

harshita

Language

EN