About this document
Benetton by Ernest Kwame Brawua is a document available to read on EtoBox.
Benetton used unconventional shock advertising to raise awareness of social issues and promote diversity. Their ads featured controversial images related to discrimination, poverty, and other topics. While this grabbed attention, some found the ads offensive. The founder argued the ads were a form of art and debate. However, Benetton later switched to more conventional ads, which some felt undermined what the brand stood for in using shock tactics to promote important messages.
- Author
- Ernest Kwame Brawua
- Language
- EN