Opening book details…
About this Business, Management and Accounting article
The higher they climb, the harder they fall: The role of self‐brand connectedness in consumer responses to corporate social responsibility hypocrisy by Baghi, Ilaria (author);Antonetti, Paolo (author) is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Baghi, Ilaria (author);Antonetti, Paolo (author)
- Publisher
- Wiley
- Published
- 2021
- Field
- Business, Management and Accounting (Social Sciences)
More by Baghi, Ilaria (author);Antonetti, Paolo (author)
Browse all works by Baghi, Ilaria (author);Antonetti, Paolo (author)