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Can I read Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience Through Digital Customer Engagement on EtoBox?
Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience Through Digital Customer Engagement by Uli Schneider, Jürgen Hoika, (eds.) is a business book available to read on EtoBox.
What is Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience Through Digital Customer Engagement about?
The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2
Who reads Digital Marketing in the Automotive Electronics Industry : Redefining Customer Experience Through Digital Customer Engagement?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Uli Schneider, Jürgen Hoika, (eds.)
- Publisher
- Springer International Publishing AG
- Published
- 2023
- Language
- EN
- ISBN
- 9783031307195
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
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