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What is Consumer Attitudes Towards Wine in India about?

This document presents a study on consumer attitudes towards wine in India compared to other liquor categories. It includes sections on objectives, research methodology, research design, consumer behavior analysis, the current Indian wine industry scenario, and conclusions. The study aims to understand consumer brand preferences, consumption patterns, and factors affecting purchasing behavior regarding wine in Delhi and nearby areas. The methodology involves primary surveys of consumers, bars, pubs, and win

Author

Abhishek Swami

Language

EN