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Digital Nudging by Najiullah Qazi is a document available to read on EtoBox.

What is Digital Nudging about?

This study investigates the impact of digital nudging on perceived control and conversion intention in online shopping. It identifies a research gap in understanding how perceived control mediates the relationship between digital nudging and purchase intent, proposing a quantitative methodology to explore these dynamics. The findings aim to enhance ethical marketing practices and inform digital design strategies that respect consumer autonomy.

Author

Najiullah Qazi

Language

EN