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Understanding Business Analytics Types by CHOZAS, BEA NICOLE B. is a document available to read on EtoBox.
What is Understanding Business Analytics Types about?
The document discusses business analytics and marketing analytics. It defines business analytics and describes different types including descriptive, predictive, and prescriptive analytics. It also outlines a business analytics framework including data layer, analytics layer, and reporting/visualization layer. For marketing analytics, it discusses why it is important and gives examples of scheduling analysis, workflow analysis, and customer lifetime value analysis.
- Author
- CHOZAS, BEA NICOLE B.
- Language
- EN