Can I read Xiaomi on EtoBox?

Xiaomi by S Sai Manoj is a document available to read on EtoBox.

What is Xiaomi about?

This document is a case study on Xiaomi, a Chinese smartphone company, and how it integrates user-driven innovation into its organizational design. It analyzes how Xiaomi engages users in product development processes through social media platforms. The study uses a cross-sectional case study methodology to examine why Xiaomi chooses users as external partners and how they collaborate. It aims to provide insights into how Xiaomi manages interactions with fans and improves involvement of users in innovation.

Author

S Sai Manoj

Language

EN