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A Technique for Producing Ideas (Paperback - Revised Ed.)--by James Webb Young [2003 Edition] ISBN: 9780071410946 by James Young, James Webb Young is a business book available to read on EtoBox.
What is A Technique for Producing Ideas (Paperback - Revised Ed.)--by James Webb Young [2003 Edition] ISBN: 9780071410946 about?
<p><b>A McGraw-Hill Advertising Classic</b></p> <p><i>A Technique for Producing Ideas </i>reveals a simple, sensible idea-generation methodology that has stood the test of time.</p> <p>First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dr
Who reads A Technique for Producing Ideas (Paperback - Revised Ed.)--by James Webb Young [2003 Edition] ISBN: 9780071410946?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- James Young, James Webb Young
- Publisher
- McGraw Hill
- Published
- 2003
- Language
- EN
- ISBN
- 9780071426251
- Category
- business
- Subjects
- Marketing, Psychology, Finance
- Rating
- 4.02 / 5 (2,023 ratings)
- Updated
- 2026-03-13
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