About this document
MakeMyTrip Localization Strategy Insights by Mohit is a document available to read on EtoBox.
MakeMyTrip is a leading online travel company in India that wanted to increase its customer base in tier 2 and 3 cities. It decided to communicate with customers in their local languages like Hindi, Tamil, Telugu, Gujarati and Malayalam. MakeMyTrip partnered with Process9 to translate content into these languages. This allowed MakeMyTrip to capture more customer data, understand customer behavior patterns, and improve customer service. Localizing the mobile site and app helped MakeMyTrip meet its goal of in
- Author
- Mohit
- Language
- EN