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Brborović 2023 - A Perspective of Pricing, Personalization and Fairness in Hotel Revenue Management by FarahZahidi is a document available to read on EtoBox.

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The paper explores the evolving practice of Revenue Management in the hotel industry, focusing on ethical concerns related to personalized pricing and fairness. It proposes strategies for hotel experts to maximize revenues while ensuring ethical practices, particularly in the context of current global crises. The findings emphasize the importance of dynamic pricing and responsible strategies to align business goals with customer expectations.

Author

FarahZahidi

Language

EN