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What is Local Food Survey: Consumer Insights about?

This document summarizes the results of a preliminary survey about availability, attitudes, and willingness to pay for local foods. The survey was administered to 97 respondents at farmers markets in Gainesville, Florida. It included questions to define local in terms of distance from home and farm ownership. It also measured attitudes toward local foods, shopping behaviors, perceptions of availability and cost, and willingness to pay for local foods. While the sample size was small, results provide insight

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