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What is Cost-Based vs. Value-Based Pricing Analysis about?

This research examines the gap between pricing theory and practice, highlighting the dominance of cost-based pricing despite theoretical support for value-based pricing. It analyzes factors influencing the reliance on cost-based pricing through a survey of Brazilian industrial companies, exploring obstacles to adopting value-based strategies and the impact of company characteristics. The study aims to provide insights into why cost-based pricing persists and how it shapes pricing decisions in organizations.

Author

keshavshrestha99

Language

EN