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IT Tools Enhancing CRM Processes by Nishant Kool is a document available to read on EtoBox.
What is IT Tools Enhancing CRM Processes about?
The document discusses various IT tools used for customer relationship management (CRM). It describes how CRM has been enhanced by information technologies with the rise of electronic CRM (E-CRM) using tools like websites, emails, call centers, and mobile apps. It categorizes CRM applications into three types: customer-facing applications that customers directly interact with, customer-touching applications that customers use independently, and customer-centric intelligence applications that analyze custome
- Author
- Nishant Kool
- Language
- EN